While 2017 has been a good year for education technology startups, edtech entrepreneurs are watching the 2018 market with guarded confidence.
Edtech can be defined as a connection between administrators, teachers, students and parents that takes in everything from reading to elementary school students, utilizing computers to teach math to submitting homework online.
One of the obstacles with edtech companies is the belief they know which products will be a success in the classroom without input from the teachers or school administration.
The founders of ClassDojo credit their success with listening to the challenges of teachers and students when creating their user friendly app that can be valuable whether it is used in school or at home.
The company’s co-founder and chief executive officer Sam Chaudhary and co-founder and chief technology officer Liam Don launched ClassDojo in 2011 in San Francisco.
Teachers can make the most of the classroom communication app to make a schedule of daily activities available to parents and send photos or videos to parents that demonstrate a student’s work.
The app, which operates on devices that include computers, tablets and phones, can also be used to buy content like yearbooks and lunches or supplies. The communication platform is used in more than 180 countries and in 90 percent of K-8 schools in the US.
What’s more, this year startups such as Nearpod announced $21 million in funding while investors also closed a $2.8 million investment in Classcraft, according to a story at entrepreneur.com/article/305070.
With almost all schools currently online, teachers need the continued support for new products as they put the products into operation in their classrooms.
One company, Schoology achieves this by assisting teachers in making customized instructions available to their students.
And with competition currently more intense with so many products available in the market, edtech accelerators work to assist entrepreneurs build up their products and act as testing grounds for them.
Chicago-based LEAP Innovations, for example, works with both educators and edtech pioneers to direct and extend personalized learning technologies.
Making learning fun for both educators and students should ease the way for edtech entrepreneurs to make the most of the market.