There are certain people who’ve had brilliant careers; careers that inspire generations to come. One such person is Lori Senecal. Over the course of her career, her name’s become synonymous with corporate expansion. In some cases, the company she worked for created brand new positions just for her.
Senecal’s career was born of success. For her, it all started at McCann Worldgroup. McCann was the first big company that gave Senecal a chance to prove herself. Very quickly, she excelled passed her coworkers, earning herself a promotion to Global Chief Innovation Officer. She later moved to the New York office of McCann Erickson. Visit Business to know more.
While working her way up the ladder, she earned herself and the company numerous awards and recognitions. She was named one of AdAge’s “Women to Watch”, and the company was listed as one of the “Best Places to Work in NYC”. She also won a Quantum Leap award at the AWNY Game Changer Awards event.
After leaving McCann, she joined KBS. By this time, she’d built an impressive resume for herself; earning her both the Global Chairman and CEO roles at KBS. As it is her specialty, she grew KBS on an international scale. KBS went from a domestic firm to employing over 900 people worldwide.
Nearing the end of her career at KBS, she joined CP+B. Almost immediately; she began making an impact on the company and its culture. Lori turned CP+B into one of the most inventive, agile, and collaborative firms in the business.
According to Adage, her leadership and strong focus did not go unnoticed by the company’s Board. She was named Global CEO shortly after fully dedicating herself to CP+B. Before Lori Senecal, CP+B never had a Global CEO. One of her first accomplishments was being named as one of four “Agency Executives to Watch”.
As Global CEO, she’s in charge of the entire company’s international development. Her biggest tool used to achieve this goal is coordinating with ten of the firm’s international offices. Along the way, she’s also collected high-profile clients.