Lime Crime, started by Doe Deere in Los Angeles, California is a young, online makeup brand that sells brightly colored cosmetics to customers globally. Started in 2008, the company was initially created because its founder had a difficult time trying to find makeup products to match up with her one-of-a-kind fashion sense. Despite its young age, the brand boasts that it started the liquid lipstick trend that has since influenced others in the beauty aficionados.
Lime Crime produces a range of beauty products from lipsticks, lip glosses and highlighters. The latter is makeup that can be brushed on to the eyebrows, cheeks, or other parts of the face. They also sell hair color and nail polish and makeup brushes (called Aquarium brushes, complete with handles filled with glitter). The brushes can be used for many makeup application needs as they include eyebrow, shadow blender, pencil, angled brow, fan, lip, and powder brushes.
Lime Crime is very clear on its stance regarding use of animals in its products. Its beauty products and accessories are not tested on animals (cruelty-free), nor do they contain animal products(vegan). The makeup has been certified by the Leaping Bunny Program as well as PETA, People for the Ethical Treatment of Animals.
It should be noted that cruelty-free and vegan products are unique, unregulated terms. Products labelled as vegan have no animal products in them. Therefore, they are free from beeswax, collagen, albumen and other ingredients that one might find in cosmetics or health products labelled as natural. Cruelty-free cosmetics are those in which the final products have not been tested on any animals. However, intermediate products may have gone through animal testing. Additionally, due to the laws in which a particular product was made or developed, it may be required that a product be tested on animals. Since neither vegan nor cruelty-free are FDA regulated terms consumers should look for certain labels to ensure their product is free from animal products and cruelty. These include labels showing that the product has been certified by The Vegan Society, Vegan Action or PETA. https://www.cultbeauty.co.uk/lime-crime