You can’t simply go into the fashion industry and expect to dominate the field without a strategy. Fortunately, Kate Hudson understood what she was doing before she decided she was going to make herself a fashion retailer. Fabletics was not an easy business to start, but once she got things up and running the success of her brand became more obvious. She has mastered the art of the reverse showroom technique and she uses it to great effectiveness for the Fabletics name. People have assumed online shopping would kill brick and mortar retail, but she’s found a way to give it a comeback.
Fabletics uses its website as a way to lure people to its stores in a way that few have thought of before. Athletic wear is something personal and you want to be able to try it before you finally decide to buy it. That’s why it’s so important that people come into the Fabletics stores and decide to buy there. It’s far easier to control the experience and market to people in an actual physical location than it is to try to convince them to buy online. This what Kate Hudson understands so much better than others.
While there are plenty of people out there who will buy something they see online, there are far more who will buy something once they actually get into a store and see what the store has to offer for themselves. This is what Fabletics offers and it’s why the store has gone beyond the internet and into our actual world. You can look at just about anything that Fabletics has to offer and see it in person. You can understand and perceive how Fabletics offers customized athletic wear for everyone no matter what you want and your level of fitness.
The idea for Fabletics has proven that people are absolutely in love with things that remind them of what they enjoy fashion and that give them something they believe is perfect for them. Kate Hudson is a business woman and she doesn’t allow anything to get in the way of her success or her company. We’ve seen that in cinema and we’re finally seeing it for ourselves with Fabletics. Companies around the world are looking for ways to combat online giants and their intrusion into markets. We may have just found the perfect way to stop them with Hudson’s brilliance.