How Fabletics Emerged As A Market Leader

You can’t simply go into the fashion industry and expect to dominate the field without a strategy. Fortunately, Kate Hudson understood what she was doing before she decided she was going to make herself a fashion retailer. Fabletics was not an easy business to start, but once she got things up and running the success of her brand became more obvious. She has mastered the art of the reverse showroom technique and she uses it to great effectiveness for the Fabletics name. People have assumed online shopping would kill brick and mortar retail, but she’s found a way to give it a comeback.


Fabletics uses its website as a way to lure people to its stores in a way that few have thought of before. Athletic wear is something personal and you want to be able to try it before you finally decide to buy it. That’s why it’s so important that people come into the Fabletics stores and decide to buy there. It’s far easier to control the experience and market to people in an actual physical location than it is to try to convince them to buy online. This what Kate Hudson understands so much better than others.


While there are plenty of people out there who will buy something they see online, there are far more who will buy something once they actually get into a store and see what the store has to offer for themselves. This is what Fabletics offers and it’s why the store has gone beyond the internet and into our actual world. You can look at just about anything that Fabletics has to offer and see it in person. You can understand and perceive how Fabletics offers customized athletic wear for everyone no matter what you want and your level of fitness.


The idea for Fabletics has proven that people are absolutely in love with things that remind them of what they enjoy fashion and that give them something they believe is perfect for them. Kate Hudson is a business woman and she doesn’t allow anything to get in the way of her success or her company. We’ve seen that in cinema and we’re finally seeing it for ourselves with Fabletics. Companies around the world are looking for ways to combat online giants and their intrusion into markets. We may have just found the perfect way to stop them with Hudson’s brilliance.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Brown Modeling Agency: In Pursuit of Greatness

Brown Modeling Agency has put Central Texas on the map in more ways than one. The city of Austin is home to this exclusive agency, but it has satellite offices in Dallas, Texas. Thanks to its savvy-mined personnel, the agency now has connections to the Los Angeles modeling-scene. Did you know that up to 450 people work exclusively with the agency? This is a lot of talent, but this amount of talent demonstrates what it takes to make it in this demanding industry. Since its inception in 2015, Brown Agency has stepped its game-up mightily by providing talent across an extensive range. You can visit their website



Former model Justin Brown has devised a successful plan of attack in a sense. This has been his personal vision for quite some time. He has worked in the industry for several years, and he earned a pretty-good chunk of change from doing so. These earnings have helped to put himself through college where he majored in business management. After returning back to the scene, Justin Brown worked from behind the cameras instead of in front of the cameras. He has stated that he has always felt that he belonged behind the cameras. Development and placement was his new position, and he has done an amazing job of grooming the models. On the other hand, Brown Modeling Agency is a full-service agency with an abundance of talent. These professionals work across a very wide field, which includes:


  • Print
  • Runway
  • Fashion
  • Commercial
  • Industrial Video
  • Promotion
  • Voiceover
  • Conventions
  • Catalogue
  • And more


Selecting and prepping the talent is a vital role in running a successful business and no one does it better Brown. He has stated that “we are only as good as our talent.” Since the summer of 2015, this agency has been on a tear and there doesn’t seem to be any slowing down. Brown Modeling Agency is able to compete with the agencies of the bigger cities, and it’s doing a great job of holding its own.



Lime Crime: A Cruelty-Free makeup brand out of LA

Lime Crime, started by Doe Deere in Los Angeles, California is a young, online makeup brand that sells brightly colored cosmetics to customers globally. Started in 2008, the company was initially created because its founder had a difficult time trying to find makeup products to match up with her one-of-a-kind fashion sense. Despite its young age, the brand boasts that it started the liquid lipstick trend that has since influenced others in the beauty aficionados.


Lime Crime produces a range of beauty products from lipsticks, lip glosses and highlighters. The latter is makeup that can be brushed on to the eyebrows, cheeks, or other parts of the face. They also sell hair color and nail polish and makeup brushes (called Aquarium brushes, complete with handles filled with glitter). The brushes can be used for many makeup application needs as they include eyebrow, shadow blender, pencil, angled brow, fan, lip, and powder brushes.


Lime Crime is very clear on its stance regarding use of animals in its products. Its beauty products and accessories are not tested on animals (cruelty-free), nor do they contain animal products(vegan). The makeup has been certified by the Leaping Bunny Program as well as PETA, People for the Ethical Treatment of Animals.


It should be noted that cruelty-free and vegan products are unique, unregulated terms. Products labelled as vegan have no animal products in them. Therefore, they are free from beeswax, collagen, albumen and other ingredients that one might find in cosmetics or health products labelled as natural. Cruelty-free cosmetics are those in which the final products have not been tested on any animals. However, intermediate products may have gone through animal testing. Additionally, due to the laws in which a particular product was made or developed, it may be required that a product be tested on animals. Since neither vegan nor cruelty-free are FDA regulated terms consumers should look for certain labels to ensure their product is free from animal products and cruelty. These include labels showing that the product has been certified by The Vegan Society, Vegan Action or PETA.





Cruelty-free vs. Vegan





The Products From Lime Crime Capture the Essence of Freedom of Expression

 When Doe Deere launched her line of cosmetic products, the old adage that necessity is the mother of invention proved to be true. Ms. Deere’s products came about as a direct result of her own need to express her moods. Today, her Lime Crime line of cosmetics has become synonymous with freedom of expression. In fact, the company’s original packaging depicted a unicorn as a way of symbolizing the brave spirit of those who would choose to use the line’s innovative colors. The company still produces a line of Unicorn lipsticks, which are still placed inside their classic lavender colored tube with a holographic unicorn silhouette on the front.


Taking a Bold Step Forward


The Unicorn lipsticks available from Lime Crime are in keeping with the company’s philosophy of creativity. These products are available in bold shades that are loaded with pigment. They go on smooth and dry to a soft dazzling shade. The color line for the Unicorn lipsticks ranges from a muted berry shade to a pink nude. The company also produces a line of Velvetine lip colors, which come in styles that have either a matte or metallic finish. The matte lip colors place a vibrant shade on the lips that remains true to its color all day. This line boasts a huge array of expressive shades that include bright red, plum, fuchsia, canary yellow, lime green, ice blue and orange.


The sparkling Unicorn lipsticks are not the only products from Lime Crime that enhance lips with a touch of shimmer. Their line of Metallic Velvetines dazzle the eye with their frosted appearance. These products come in shades of pink, lavender, yellow and red. The company also has a line of Perlee lip colors designed to enhance lips with a light metallic appearance. When it comes to freedom of expression the company’s line of Diamond Crusher lip colors reigns supreme. Designed to recreate the glitter effect of real diamond chips these colors capture the true essence of a fantasy world. The colors available in this line range from intoxicating indigo blue Black Unicorn shade to the sensuous ice pink Acid Fairy shade.

Fabletics: A Winning ECommerce Success Story

The world of fashion has evolved hugely in the past decade or so, as shopping for clothing has moved from shopping in physical stores and onto online sites.

Today the e-commerce fashion world is highly competitive, which means that new startup companies must work even harder to find a place in this glamorous yet hard-charging business arena.


Today, e-commerce fashion companies that want to stay competitive must do more than just deliver great, high-quality fashion at good prices. This is even more true as today Amazon has a 20 percent share of the online market. All of this is driving up competition and making new companies work triple time to get an edge. New companies are expected to deliver quality customer experiences, last mile service and unique branding in order to get into this market and become profitable. It isn’t easy, but some companies are doing it and thriving.


Fabletics Makes a Name For Itself


Fabletics is the activewear line launched by actress Kate Hudson and her partners three years ago. Since then, this fashionable yet affordably priced activewear company has grown and is now valued at $250 million. That’s an impressive figure for any company, but especially for a young startup in a highly competitive industry.


What’s behind this company’s success? The wearability of the Fabletics line is one major attraction. These workout clothes are beautifully designed, so they can be worn in a gym or at a track, but they’re pretty enough to double as outfits for work or social events. Add to this the company’s unique VIP subscription membership, and that’s a formula for real success.


The monthly Fabletics subscription is a service that takes in information about the customer’s workout regime, and applies it to choosing a set of workout clothes that are sent out monthly. Kate Hudson selects the clothes herself, and Hudson’s acute fashion sense is proving to be a major asset.


A Great Spokeswoman


Kate Hudson’s presence as a spokesperson for the clothing line is a major asset as well. With her active lifestyle and athletic looks, Hudson symbolizes the type of customer Fabletics is appealing to. Customers are responding to her and the high quality of the clothing line, as well as its affordable pricing.



There’s no doubt that this ingenious startup has come a long way in the past three years, but this company is showing no signs of slowing down. Be on the lookout for more great fashion from Fabletics coming your way soon.